Laurentiu Hertan's profile

YinAlfa / Auto Parts Retail / Logo Identity Webpage

YinAlfa, not your typical retailer
eCommerce Auto Parts Website


Hey there! I'm happy to share a fantastic project created by a fellow Alfa Romeo enthusiast for all our fellow fans.

Yinalfa isn't your average online car parts store—it's a special place dedicated to providing top-quality original equipment, OEM, and aftermarket parts, exclusively for Alfa Romeo models. Since 2023, the company has rapidly grown in its niche, becoming a favorite among Alfa Romeo enthusiasts from Romania.

What makes Yinalfa stand out? It all started with a passionate Alfista turning his love for Alfa Romeo into a successful business.

My journey with Yinalfa began as a customer. I've been a die-hard Alfa Romeo fan for years, owning and cherishing one of their iconic models. What hooked me? Yinalfa's unwavering dedication to customer satisfaction. They're quick to respond to inquiries, ensuring a smooth shopping experience. Every package I received was carefully wrapped and included thoughtful surprises, showing their attention to detail.

But Yinalfa offers more than just parts—they're true Alfa Romeo experts. With deep knowledge of various Alfa Romeo models and even a dedicated workshop for installations, The company goes above and beyond. Their reputation on Google Reviews speaks for itself, thanks to fair prices and outstanding service.

During a chat with the company's director about their logo and brand identity, I did some sketches on the spot. That led to an exciting opportunity. I was asked to revamp their logo. After the successful logo redesign and creating graphics for social media, I was asked to work on a full creative direction. This included designing a unique website and crafting eye-catching graphics for social media and print, boosting Yinalfa's brand identity.

This is the presentation of an amazing experience (for me, as a designer) celebrating the Alfa Romeo passion with Yinalfa, a brand that's reshaping automotive retail with expertise, dedication, and a deep love for all things Alfa Romeo.


Loading screen animation concept
Not your typical eCommerce website
HOMEPAGE


Hey there! I'm happy to share a fantastic project created by a fellow Alfa Romeo enthusiast for all our fellow fans. The brand color was inspired by “Verde Montreal”, color used first time in 1967 on “Montreal” model. On the website the brand color is used for various purposes: as an accent color, for CTAs and in graphic elements. The sharp edges give a sense of precision and cleanliness.

Sections do not focus only on selling parts, but also on the story of customers, people from Yinalfa community, ideas on what to modify on your own Alfa, tutorials on how to do it yourself, and the most important thing, the love for Alfa Romeo.
 



Filter by your model
All products


The user can use the carousel to choose the model that he wants to filter by.
 


Thank you so much for scrolling all the way
Hope you liked my project


Hi,
I'm Laurentiu Hertan, 
UI/UX Designer.

Contact me if you have an idea of a project.
 





YinAlfa / Auto Parts Retail / Logo Identity Webpage
Published:

Owner

YinAlfa / Auto Parts Retail / Logo Identity Webpage

Published: